Here are some of my thoughts on various books and magazines that I have read:
- Great by Choice
Great by Choice is Jim Collins' latest book in which he searches to find what it is that makes some of the top companies great.
The main similarity of great companies that Collins identifies in this book are "10X Leaders", and the traits that they ... - Steve Jobs Biography Wow, what a book and wow what a man! When a friend arrived back from a trip abroad with this doorstop of a book (on the day it came out) for me to read, I thought I wouldn't stand a chance of finishing reading it before the end of the year. Oh how wr...
- Neuromarketing Neuromarketing is an interesting term which I came across recently when my wife told me about a book I HAD to read, called Buyology (no, that's not a typo), written by Martin Lindstrom. What is it about? In his book, Lindstrom delves deep to explain...
- Twitter For Good
Twitter For Good, by Claire Diaz-Ortiz, is essentially a "how to" guide, written within the context of non-profit organizations, yet fully applicable to normal businesses and individuals alike.
Claire does a great job of jotting down some key strategic p...
