Twitter For Good, by Claire Diaz-Ortiz, is essentially a “how to” guide, written within the context of non-profit organizations, yet fully applicable to normal businesses and individuals alike.

Claire does a great job of jotting down some key strategic pointers that are to be followed in order to create a successful Twitter strategy. Here are a few of her recommendations:

Decide what kind of account you are going to run

• Information account: become a hub of information about a specific topic within the Twitter-sphere
• Personalised account: put a face to an organisation
• Fundraising account: open new doors for funding and support

Once you have done this, follow the Tweet framework:

• Target
• Write
• Engage
• Explore
• Track

Throughout her description of the TWEET framework, Diaz-Ortiz illustrates how to approach each step by using examples taken from various non-profit organisations, as well as individuals like Kanye West.

This makes for interesting reading, and is a must read for anyone involved in the use of Twitter.