I recently came across a great infographic with information about the basic demographics of South African’s who use the internet.
My out-take is that the South African internet is made up predominantly white males with some form of degree, accessing the internet from work, so make sure you don’t rely too heavily on YouTube as big corporates block it, and small businesses may not want to waste the bandwidth.
NOTE: This differs to the stats recently released by the DMMA, you are free to make up your own mind.
